Jun 13, 2021
Saying you want to create a community is one thing. Achieving this outcome, is a completely different conversation. A successful community is based on several factors including strong leadership, collaborative partnerships, compassion, empathy, drive, commitment, and vision. Attributes that both Lisa Fox and David Pannell have, and some.
Lisa and David have used these very traits to bring together men and women from around the globe who are eager to veganize their businesses.
After both going vegan in September 2018, Lisa and David realized they had skills they could use to help other vegan entrepreneurs grow their businesses. Their journey started with the food and quickly evolved into an understanding and commitment to compassion for animals.
The Backstory
Prior to going vegan, Lisa was an on again, off again vegetarian. David had also been vegetarian for quite a while and his transformation came as a result of the health benefits. Then followed his 100% commitment to the animals and environment.
The greatest pivot occurred for both when a member of their staff brought in vegan brownies, and they realized being vegan could be flavorful. In addition, identifying as vegan was very aligned with their values regarding animals and the environment.
It was because of all the benefits they experienced, by being vegans and the impact it had not only personally, but professionally, they began the Vegan Business Tribe.
What is Vegan Business Tribe?
Vegan Business Tribe is a membership program designed to not only show entrepreneur how to grow their business, but how to succeed.
In addition, through their vegan consultancy agency, Promote Vegan, Lisa and David advise some of the biggest high-street brands and large global food manufacturers on how to better engage with vegan consumers and understand the plant-based marketplace. Vegan Business Tribe is where they give back to the grassroots vegan business community.
In his previous career, David was an ambassador for the Chartered Institute of Marketing as well as running his own marketing and business growth agency for over 12 years.
Lisa also writes the monthly business column in Vegan Food & Living, the UK’s best-selling vegan magazine, as well as being a speaker on autism and running a successful business with a hidden disability.